In blogging industry, having a perfect Alexa ranking and support plays an important role. The popularity of any blog is basically measured on the basis of ranking shown by Alexa. Hence, one should pay enough attention towards this along with other stuffs. In fact, it should be including in the efforts during setting up any blog.
As bloggers feeds on advertisements. So, having a good stand at Global level as well as at specific country level can really be helpful to attract new advertisers to your blog. As for concern, before investing on your blog, Advertisers examine the image of your blog everywhere he can.
Out of all, Alexa is most important of all. It signifies many things related to your blog.
What is Alexa? How it works?
Basically, this is a ranking system set by alexa.com (a subsidiary of amazon.com. Alexa defines itself as Web Information Company. It measures the performance of any website based on the number of visitors installed Alexa Extension on their Browser Extension. So, in simple language, if visitor to your blog doesn’t have Alexa installed, then it doesn’t matter how huge traffic you get, won’t help in boosting Alexa rank in anyway. Alexa only calculate the traffic that is passed through their system.
Moreover, blogs which are tech niche supported are benefitted most from Alexa. Reasons behind this are many. As bloggers who are related with technology are much interested in tech stuffs like installing extensions on their browsers, and they usually visits blogs related to the area of their interest than other kind of blogs. Thus, it really helps bloggers to increase their ranking than the blogs with other kind of stuffs.
Site Linking:- Sites linking to your blog is measured such that the websites linking back to your blog from their blog. Most important thing about it is that any number of backlinks you get from a particular website, it will be counted as single. Hence it makes sure that all the site linking stats are unique and all websites are different.
How important Alexa Ranking is?
To attract advertisers, you need to have a good standing on Alexa. It tells how popular a blog is.
Alexa measures the popularity of any website on two basis. One is on Global level, where you blog have its particular rank among all the blogs in the world. Second, on the country basis.
The rank at Global level is acceptable below 100K. If your blog is listed below 1 Lakh, then it is acceptable as there are millions of blogs on the internet already. Even, Alexa shows traffic stats for the websites which has ranking below 100K.
While, at country specific level, it should be below nearly 10K. Only then advertisers may have some interest on your blog.
Adding Alexa Toolbar on your website allows the visitors to check your Alexa Ranking without any further effort. To make it happen, ALEXA has introduced traffic widgets, these widgets display the traffic rank of your website and also the number of sites linking in. The widget comes in 3 dimension buttons, vertical banner and banner.
Adding Alexa Toolbar to Your Blog:-
It is the simplest way to install Alexa Toolbar on your blog.
Just Install the Alexa Rank Widget from WordPress dashboard. After activating the plugin, move to Appearance> Widgets from WordPress Admin dashboard. You will see an in-built widget in the left sidebar. Add the widget wherever you want.
In the widget, you need to fill your site’s name from which it will grab information from Alexa. You can also choose what style you want to show on your blog. Below is one screenshot of the same.
Adding Shortcode Manually:-
Installing Alexa Toolbar is quite simple to use on your blog. You just need to add a text widget anywhere you want on your blog.
So, let’s go through the required steps to install toolbar:-
- Go to Alexa Widgets
- Here, you will get complete instruction to install toolbar on your website.
- You have two options to choose from.
- Show Alexa Ranking only.
- Show Alexa Ranking and Sites Linking In count.
Copy the code if you want to use first type of toolbar (Show only Alexa Ranking):-
Copy the code if you want to display both Alexa Ranking as well as Sites Linking In Stats:-
Note:- Please replace your site’s name with yoursite.com in code.
>> Add the code to your blog:-
- Go to your WordPress admin dashboard.
- Head over to Appearance> Widgets.
- From the available widgets in the left side menu.
- Click on Text Widget and add it to the desired place where you display the Alexa Toolbar.
- Copy above chosen code and paste the same here.
- Click on Save.
- Refresh the browser’s window and see changes by visiting the blog.
Note:- If you have WP Super Cache on your blog. Kindly clear cache on your blog if you forgot to do it. Changes will take effect immediately.
Installing Alexa Toolbar is considered to be helpful if you want to boost your Alexa Ranking. One should take each and every required step on order to boost his Alexa Ranking. Having a good reputation of your blog on Alexa may help you to achieve your goal. Well, if you still face any problem, continue in the comments below.