Are you eager to know how does Alexa Ranking Works? If Yes, you have arrived at right place. Here, we will be guiding you complete procedure behind the Alexa Ranking.
Some of the bloggers who have developed great sites and performing well but not getting boost in Alexa ranking. They should read the articles to improve the Alexa ranking.
How Alexa Traffic Ranking Determined?
Well, no one will ever reveal what algorithms they use to rank websites. Neither Google nor Alexa. These are the efforts made by webmasters who makes ideas about the working of Search engines. And they work!
Basically, Alexa is totally dependent on its Toolbar which is installed on users’ browser. Without the existence of toolbar, we can’t assume the existence of Alexa Ranking.
The process of comparing sites is little complicated. Alexa Traffic Rank is traffic rank of a site. The traffic rank is based on 3 months of historical traffic data collected from the users of toolbar.
Traffic Rank of a site is measured on the basis of its unique visitor and page views. The unique visitors are determined by the number of new visitors on a given day.
One thing that should be kept in mind is that it doesn’t matter how many times you requests a particular URL, it will be counted as single request for the same day. For ex. If you visit a webpage 10 times within a day from the same browser, it will be counted as 1 pageview only.
Alexa ranks only top level domains i.e., www.example.com only. If you have any subpage like www.example.com/abcd then it is also the same for alexa unlike Google Page Rank. If you have any sub-domain on your website like demo.example.com, it will also considered the same as www.example.com.
The traffic stats for free members are estimated only while the members who have bought some plan show more accurate data. But who care? If you are free member then you should claim your site for having some accurate data for your site.
Reasons why Alexa Traffic Stats is not Considered Accurate:-
It measures the ranking of any website in a distinct way. Due to its toolbar based ranking, some of the blogger criticize the working of Alexa Ranking and mars it as inappropriate. The argument does holds true.
It has been seen some sites, even after getting tons of traffic gets higher ranking as compared to the sites which gets low amount of traffic. Hence, they takes it completely inappropriately.
The main reason behind the wrong statistics shown by Alexa is the background of users of Alexa toolbar. You know, tech related peoples usually pays much attention towards all these stuffs like installing lot number of extensions on their browsers, installing themes, customizing browsers etc. So, they are more aware about the Alexa. Being related to tech sector, they often visits the sites which are related to technology only rather than visiting food sites, news sites, insurance sites or any kind of stuffs. Thus, there is huge support in tech sites rather than other type of sites. This is the major drawback of Alexa.
After reading above content, may be you are thinking top ignore Alexa. Really? Are you serious about blogging J. Do not ignore Alexa at any cost. You will be regretting later on the action you taken.
If something is doing great, and we need it, we should accept even if it is wrong. Ignoring Alexa means you are ignoring your advertisers. Thus, making it difficult to survive long in blogging.
Advertisers when making their mood to invest on your blog will definitely check your Alexa Rank. It also helps in many other aspects. Let’s leave that for later.
Let me know what do you think about the working Alexa? How often you consider it accurately?