Google is most popular site on the internet and ranked #1 on Alexa Traffic Ranking. The search service provided by Google helps tons of peoples every day to solve their queries. More than 3 Million of searches are performed in a single minute on Google search.
SEO [Search Engine Optimization] is best divided into two parts i.e., Organic SEO and Inorganic SEO. Inorganic SEO is referred to Google paid search ranking. While Organic SEO is natural phenomena to rank your blog on Google Search Result Pages. All the suggestions discussed here are about Organic SEO.
In order to provide best results to users, Google is very strict towards ranking websites. There are more than 200 ranking factors on which Google measures a website and decided whether to enlist the same in search results or not.
So, for years, it has been much more difficult to rank websites in search results. It has been much difficult to fool Google with black hat tricks. Moreover, if Google detects a website to be spammy, it can be blacklisted forever. So, one should never ever try to do any spammy activity in order to rank his blog on search top results.
6 Factors that will improve organic SEO:-
Well, today we are going to discuss some of the basic ranking factors that might be taken into consideration if we hope to rank our blog on Google Search Results.
#1 Content Is King
Perhaps, this is most important factor among all. A site that has less number of words will be less preferred than the site having much more details on a particular topic. Minimum length of words recommend for Google Ranking is 300 words. A page should contain at least this minimum quantity of words to rank in Google. Basically, Google likes detailed articles which are able to cover almost all aspects of the query. Even a user will move away if he feels lack of enough details on the topic. A detailed content signifies that the author has enough amount of knowledge and if the reader has any doubt in his mind then he can clarify the same.
On the other hand, if an article is detailed enough, it will help to decrease your bounce rate. Google takes this factor very seriously. If visitor moves on immediately after visiting your blog to search results back then it might harm your rankings. Google tracks the user activity deeply and it finds that visitor did not find useful information on your blog that’s why he moves back, then your search ranking might be lowered down.
Hence, one should really pay attention to quality and detailed content. Even your Google AdSense application may be rejected if they feel your blog doesn’t have enough amount of content.
#2 Meta Tags
As we are talking about Organic SEO, Meta-tags is also important part. Based on the details you provide in meta-tags, Google decides about the stuffs available on your blog. Meta-tags are various types out of which meta-titles, meta-keywords, meta-description are most important of all.
Meta-title is one which contains your blog’s page main heading. Like this page has its main heading as “6 Things you need to do Right Now to Improve Organic SEO”. This main heading appears on Google snippet preview as your blog’s page main heading. The heading should be eye-catchy and should contain main keywords for which you are writing a particular article. You can use eye-catching heading tactics to make people click on your results.
Next, meta-description is one which contains some details about your article. It contains main keywords for which you are writing article. Meta-description you provide will also appear in Google search results snippet preview. You should include all important details which people would to find. Although, it is upto Google whether it decides to display your defined meta-description in search results snippet preview or use some excerpt from your article. Particular one will be displayed which Google finds more relevant to search query.
You can provide details related to meta-tags using SEO WordPress SEO by Yoast! plugin. Moreover, meta-keywords is focused on the keywords for which you want to rank your article on Google SERP. Recently, it has been officially announced by Google that it doesn’t care about meta-keywords anymore after feeling highest level of spam.
#3 Keywords Research
Keyword Research is one of the most important factor of all. A perfect keyword research decides whether it will be ranked by Google in search results. It is important to target keywords that user might search for. Writing contents for keywords which are less searched may not derive much traffic.
One can use services like Google Keyword Planner to determine the maximum quantity of keywords searched for. The keyword density should also be taken into consideration as it plays a major role in ranking. The specific article should not contain more than enough keywords. Around 2-3 % of keyword density is preferred mostly. If an article contains more than 3% keywords, then it is likely to be marked as keyword stuffing. Google will consider it highest level of spam thus penalizing your blog.
Try to use perfect keyword combination for which you want to rank. Don’t use wrong keywords for which you don’t want to get indexed. Sometimes, suppose, we want to rank our page for “games for android”. But, during writing article we do over optimization and the particular article seems to be written for some other topic search engines. They may list your blog for another keywords. This should be taken into view.
One should focus on a particular keyword so that it should not list for another keyword. Although, we can’t say it is wrong. But user may move on from your blog immediately back to search results. This may harm your blog reputation in the eyes of Google due to bad user experience.
#4 Update your Website
Google likes updated and fresh contents. The site which has updated and fresh contents will be preferred more than the site having older posts. There are many ways by which you can hide your article’s published date from Google and show only last updated date. Like we are doing on our blog. It tells Google that the posts has been updated recently so it may contain more fresh info.
Moreover, Google sometimes shows the published or last updated date in its search snippet preview. User also may want to visit the site which he finds has been updated recently. Updating 3-4 articles daily is quite enough for a day. If you are a regular blogger, you may update your site’s contents more frequently. This will help in Google search ranking.
#5 Speed Up Your Blog’s Load Time
The more time a site takes to load, longer it takes spiders to parse your page. Google prefers to choose blogs which it finds has less load time. The site no matter how popular it is, may be beaten up by a site which is much fast than the one.
More important, do you think users will wait for your blog to load and loose all his patience when he has infinite number of choices to choose from. A big no. Instead for waiting for ten seconds for your blog to load, he will move on and choose other one.
There may be several factors the problem of longer load time. May be you are using shared hosting for your blog. This method is nothing more than making fool of peoples. A site will fail to even load if it gets a little more number of users. Next, you may be using a heavy theme which takes longer to load. Are you using more than enough number on your blog? Or are you using a free theme? Or are you using a pirated theme? May be you are facing similar problem than try to solve it.
#6 Quality Backlinks
Backlinks helps search engine to determine the background of your blog! Backlinks determine the popularity of any site. More number of backlinks from quality sites states that it has much more good contents. Site having backlinks from quality sites is considered more important than the one which has no backlinks.
Some claims that backlinks don’t have any importance in ranking factor. Anyhow, it may be true but links to your blog still play an important role in SEO. But the thing is if you are getting backlinks from spammy or less popular sites then your blog may get penalized by Google.
The most important backlinks are .gov and .edu backlinks. Sites which are related to government and education sector, are considered more important. Next, if your blog has one backlink from High PR site like Mashable or Wikipedia than it may rank you on the top of the search results than having thousands of backlinks from less popular sites.
We are not claiming that this is exhaustive list of factors. No one does SEO same way. Everyone has their own methods and experience. So, what do you think about the factors described above and what factors you use for better rankings? Have any doubt? Discuss below.